Marks & Spencer is to stop selling its controversial “cauliflower steak” after some shoppers labelled it wasteful and ridiculous.
One cauliflower slice wrapped in plastic was being sold for £2.50 as part of the shop’s veggie range – despite a whole one being much cheaper in supermarkets and greengrocers.
Rachel Clarke snapped a picture of the product and tweeted: “Marks and Spencer stores are selling sliced cauliflower as ‘Cauliflower Steak’ with lots of lovely plastic and charging £2 (normally £2.50). A cauliflower costs about 69p from a local veg shop.”
Another Twitter user replied: “Is not a ‘Cauliflower Steak’, it’s a Fool Detector!”
But some people defended M&S and said it was just tapping into the existing market for pre-prepared and packaged fruit and veg.
“It’s not them! They’re just supplying the demand!” tweeted @mertynabbot.
An M&S spokeswoman said: “Once we’ve sold the stock that is currently in stores, we won’t be ordering any more of this product.
“We work hard to create quick and convenient meals for customers; however on this occasion we didn’t get it right.
“We have launched many other vegetarian dishes that are already proving popular with customers.”
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As well as the product’s price, the environmental impact of the packaging raised eyebrows.
However, the retailer said the plastic tray that protected the product was widely recyclable.